THE RETURN OF ZAC: Neiman Marcus will launch the Zac Posen Fall 2022 ready-to-wear collection with a two-season exclusive, according to Centric Brands LLC, owner of the designer brand.
The deal with Neiman’s is a step forward in Centric’s strategy to make Zac Posen a lifestyle brand. Zac Posen girls’ dresses will launch in fall 2022 in top department stores. Centric acquired Zac Posen and all of his intellectual property from Z Spoke LLC in 2020, and has since overseen the brand’s licensed portfolio and in-house handbag lines.
“We believe there is a white space in the market for beautifully crafted clothing, especially in second-hand outfits,” said Melissa Lafere-Cobb, senior vice president and division head, Zac Posen. The new rtw fall line officially launches on September 5th.
“The launch of the Zac Posen ready-to-wear collection under Melissa’s leadership is an exciting opportunity to evolve and grow the brand,” said Suzy Biszantz, Group President, Centric Brands.
The rtw collection, according to Centric, reflects a “strong femininity” and offers “sophisticated and sexy silhouettes inspired by architectural drapes but in a more minimal and accessible way; a bold color palette and attention to finishes and details. It starts selling later in August at 18 Neiman Marcus stores and on neimanmarcus.com. The collection costs from $495 to $1,890 and is available in sizes 0 to 14. The brand is also launching a digital flagship e-commerce experience in late September on zacposen.com.
Centric also owns and operates Hudson, Robert Graham, Avirex, Fiorelli and Taste Beauty and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The company’s portfolio includes licenses for over 100 brands, including Calvin Klein, Tommy Hilfiger, Nautica and Spyder.
In 2020, pandemic-hit Centric filed for Chapter 11 bankruptcy but emerged from the restructuring process the same year with new owners Blackstone, Ares Management and HPS Investment Partners, with Blackstone Centric being the majority sponsor. The restructuring allowed Centric to eliminate approximately $700 million in debt. During the pandemic and bankruptcy, Centric closed its own stores, primarily under the BCBG Max Azria, Robert Graham and Joe’s Jeans banners. —David Moin
TOWARDS BROOKLYN: Glossier is heading to Brooklyn.
While the beauty company founded by Emily Weiss recently announced its move into Sephora, it hasn’t given up on its own stores and plans to open a location at the intersection of North 6th Street and Wythe Street in Williamsburg, it has learned. WWD.
A representative for Glossier confirmed plans for a store in Williamsburg this fall, but declined to elaborate.
In addition to a Brooklyn store, new Glossier CEO Kyle Leahy told employees earlier this week that the SoHo neighborhood flagship will reopen in 2023, while other stores in the United States are also moving.
“I am energized by the progress we are rapidly making against our omnichannel strategy: elevating our product roadmap, launching our partnership with Sephora in early 2023, redesigning our website in fall 2022, and opening up an exciting pipeline of new stores in major cities across the United States, culminating in our return to SoHo with our New York flagship in early 2023,” she wrote in a memo. “What excites me more , is that they’re not just words on a page or blueprints in a strategy game, they’re actively in motion and you make them all happen.
It comes after it was revealed that Glossier had laid off 24 employees as it streamlined to meet the needs of its omnichannel strategy, under the leadership of Leahy, who took over the reins from Weiss in May.
“The first chapter of Glossier was almost exclusively focused on a single distribution channel. Now we’ve grown, the market has evolved, and our consumers expect us to meet them where they are: in-store, online, at our retail partners and around the world,” Leahy explained. “We are reorganizing our business to align our structure, scale and talent with our refined omnichannel strategy. Although these decisions are incredibly difficult, I am confident that Glossier is positioned to succeed in its next chapter. —Kathryn Hopkins
RESALE MARKETING: After years without anyone, ThredUp announced that Noelle Sadler had joined the company as Chief Marketing Officer.
More recently, as CMO for online retailer Lulus, Sadler also has marketing executive experience at MAC Cosmetics and Retold Recycling, a subscription clothing cleaning service she co-founded. A fine arts graduate from New York University, Sadler obtained additional training in business administration and sustainable business strategy.
“ThredUp is undeniably changing the way the world shops, and I look forward to continuing the company’s mission,” Sadler said in a statement. “My expertise is deeply rooted in consumer marketing and merchandising, while my passion is closely tied to sustainability and reducing fashion waste.”
Sadler will apply its expertise in e-commerce marketing and merchandising to the second-hand market. She is the company’s first dedicated CMO in nearly five years and will report to ThredUp President Anthony Marino, who previously oversaw marketing.
The U.S. used market was valued at $35 billion in 2021 and is expected to more than double by 2026, to $82 billion, according to ThredUp’s 2022 Resale Report. With the second-hand market still expanding — and start-ups popping up seemingly every day — the new hire will be beneficial in helping ThredUp cut through the noise.
“We are thrilled to have Noelle on board and look forward to leveraging her marketing and merchandising expertise to continue to create a seamless experience for shoppers that inspires them to choose the occasion, and ultimately brings the industry closer together. of a more sustainable future for fashion,” Anthony Marino, president of ThredUp, told WWD.
Asked which marketing channels will be critical in ThredUp’s future, Marino said, “Our philosophy has always been to diversify our spend across multiple channels online and offline. We’re also active experimenters with new and emerging channels, and love to see entrants to the advertising landscape, like Netflix, shake things up. Yet our best advertisers are our customers telling all their friends to buy ThredUp.
This spring, ThredUp took a page out of Patagonia’s bold marketing book, recently staging a fast fashion boycott against Shein and hosting a climate positive concert during Coachella. The company has also collaborated with celebrity stylist Karla Welch during festival season and wedding season to inspire customers to adopt more sustainable habits.
Marketing aside, logistics is big business.
Regarding how ThredUp is mitigating friction in behind-the-scenes processing times, Marino said construction of the 600,000-square-foot fulfillment center outside of Dallas is progressing steadily and is on track to begin. treatment this year.
“When complete, the new four-tier facility will bring ThredUp’s total network-wide capacity to 16.5 million items, a 150% increase over our current capacity. We are confident that with these investments, we will unlock ever-higher steady-state processing over time – a critical contribution to future, stable growth,” said Marino. —Kaley Roshitsh