Will Yeezy save Gap?

By the time Kanye’s first Yeezy Gap pop-up in Times Square opened at 10 a.m. Thursday, a line of about 100 shoppers had already meandered around the corner of 45th Street and Broadway. Naturally, Yeezy fans like Peter Signley, a 37-year-old from Uptown Manhattan, were suitably dressed. Singley, who has been collecting clothing designed by Kanye West since buying his first pair of Yeezy Adidas sneakers in 2016, had been queuing since 4 a.m. black mesh basketball shorts and hat designed by Demna for West’s outing donda album last year.

However, shopping for Gap and Yeezy apparel is nothing new to him. Singley admits he expected ‘an army or mob scene’ but ended up being one of the only fans in Times Square during those early hours of Thursday morning, noting he had fun at watch Gap put up a giant billboard advertising the Yeezy Gap Engineered by Balenciaga collection.

“I used to go out for the original Yeezy seasons 1, 2 and 3 [Adidas] sneaker drops. It was always crazy with an overnight line. Usually there were bracelets or something, but there was hardly anyone here [last night]says Singley, who also notes that Gap was one of the first labels he bought on when he got his first paychecks as a teenager. “Gap jeans and graphic tees were my go-to when I wanted to express myself when I was 13-16 because you could afford it at that age.”

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