The Coachella collaboration (Image via Epic Games)

Why a Coachella event in Fortnite makes sense

Recently, the Fortnite Australia and New Zealand account accidentally leaked that there was an upcoming collaboration with Coachella. Whether intentional or not, the tweet was later deleted, but the cat was out of the bag.

Epic Games may have originally planned to reveal them soon anyway, but they released the cosmetics yesterday for those who heard they were coming early.

Cosmetics are currently available in the Item Shop, but may only be there for the weekend. Epic Games said on their blog:

“Just as the festival itself spans two weekends, this weekend and the next will see the drop of new Coachella-themed items in the Item Shop.”

The latest major crossover for Fortnite makes perfect sense. Here’s why.

Fortnite x Coachella is a no-brainer for Epic Games

For those who have been in a coma for two and a half years, the fact that Coachella is giving away Fortnite skins may come as a surprise, but it’s not. Epic Games has managed to work with top brands from all walks of life since they started doing collaborations.

Be where the party is. The first wave of the Coachella set is in the shop!

Brands like Jordan, Balenciaga, the NBA and more have all licensed the game to use their articles and images in a likely very lucrative partnership.

Beyond that, they’ve even managed to get real people into the game. LeBron James, Ninja, Neymar, Jr., Chloe Kim, Ariana Grande, and more have all had their appearances transposed into Fortnite skins.

All of which is why the Coachella crossover really comes into its own. Epic Games has secured individual artists multiple times, with the roster including Travis Scott, Ariana Grande, and Marshmello. That being said, the company may be working on getting Billie Eilish another one.

Why settle for individuals when Epic can get it all? Coachella is arguably the biggest music festival in the world and has tons of massive headliners.

Artists like 21 Savage, Baby Keem, Billie Eilish, Carly Rae Jepsen, Danny Elfman, Harry Styles, Lil Baby, Rich Brian and The Weeknd all perform at the event. Epic Games has now worked with the brand that brought all these artists together.

Coachella range (Image via Pitchfork)
Coachella range (Image via Pitchfork)

It’s unclear what Epic has planned for the future, but that likely includes more artists and music. They’ve already worked with some of them, like getting emote rights for blinding lights by the weekend.

For the rest of them, they have now managed to network to potentially have a relationship. It only means more collaborations with bigger celebrities in the future, which is probably a very good thing for Epic Games.

Edited by Sijo Samuel Paul


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