Understand the importance of traceability in sustainable fashion

Understand the importance of traceability in sustainable fashion

Although there has never been more interest or enthusiasm for sustainable fashion, most brands and consumers are still learning how to adopt more climate-friendly practices – and it’s no exaggeration to say that sometimes it can seem like a daunting task even trying to figure out the basics, especially with so much conflicting information.

However, organizations like TrusTrace – which is a platform for supply chain transparency and product traceability in the fashion and retail industries – are trying to help brands and consumers find clarity in the world of sustainability. The first step? Understand why traceability is so essential to running a truly sustainable fashion business.

“We are at an inflection point as an industry, where sustainability is evolving from a ‘nice to have’ business imperative to a ‘must have’ business imperative; a point where the green line becomes just as important as the substance. “, explains Shameek Ghosh, co-founder and CEO of TrusTrace. “However, with this evolution comes a need for knowledge – on how to most effectively manage this sustainable transformation – which is why we have partnered to Fashion Revolution and Fashion for Good to develop this traceability manual.”

“Together, with some of the most knowledgeable and knowledgeable minds available, we have created a resource for the fashion industry that will significantly support sustainable transformation.”


The playbook – which was unveiled this week as part of the Global Fashion Summit in Copenhagen – is meant to be a one-stop guide for fashion brands looking to accelerate sustainable transformation through digital traceability.

“Traceability describes the process of tracing the origins, movement and evolution of products and materials,” TrusTrace explains in the playbook. “It sounds simple enough, but in reality, traceability is incredibly complicated to achieve, especially for large brands with thousands of products and suppliers along the value chain, spread across multiple continents.”

The guide combines knowledge and expertise to help brands understand the basics of achieving supply chain traceability. Providing both up-to-date information and examples of good practice, the handbook includes case studies from companies such as Balenciaga, Gucci and Adidas, as well as information from experts.

Ultimately, the guide was created to help brands understand the business case for traceability while offering a step-by-step roadmap to getting there.

If you want more information about TrusTrace and the importance of traceability in fashion, you can discover the Traceability Playbook here.

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