Titan Side Hustles & Hobbies: Digital Marketer Gives Clothes A Second Life – UW Oshkosh Today

For more than three years, Maggie Nett served as a Digital Marketer for University Marketing and Communications at the University of Wisconsin at Oshkosh. In this role, she assists with enrollment management by creating email marketing campaigns for prospective, incoming and current students.

When she’s not busy promoting UWO, she spends her free time running her own online reselling business.

Nett’s resale journey began in 2018 with an abundance of unwanted clothes she was looking to get rid of. She knew the items still had value, but struggled to sell them in resale retail stores.

That’s when she turned to Poshmark, a marketplace platform for buying and selling clothes and home goods.

UWO’s Maggie Nett with her resale items

“I knew they were worth something, so I didn’t just want to give them away. I was looking for ways to sell clothes on my own and came across Poshmark. I had never heard of it before, but was intrigued, so I created an account and posted my articles,” Nett said.

Nett discovered a whole community of resellers on Poshmark and other online platforms who make money reselling clothes. She quickly found herself learning as much as she could about how to effectively resell items online.

Since then, she has sold over 3,000 items on various platforms.

“I mainly source my items from thrift stores in person, but I also like to source items online. To get items ready to list, I first have to steam the clothes or wash the shoes to get them photo ready, photograph the items, then inventory them,” she said. “I list one to three new items a day, which also takes time to research the style and price at which I should suggest something.”

Successfully reselling items takes longer and is harder than it looks. Nett has spent a lot of time researching brands and trends, as well as what other sellers are offering. Even after four years, she said there was still trial and error.

“Trends are always changing, so it’s important to know what the next styles are coming up. I also think it’s important to sell items that bring me joy, not just choose items based on the brand. Some resellers only focus on vintage items or only sell items based on a specific style. That’s what’s so great about reselling – it’s up to you what you want to sell,” said she declared.

Maggie Net ’14

However, for the 2014 marketing graduate and Fond du Lac native, reselling isn’t just about earning extra income.

“I’m very passionate about buying used for sustainability reasons. The fast fashion industry is incredibly destructive to the environment and creates so much waste. Thrift stores often throw away items that don’t sell or send them to other stores to sell by the pound as a last resort. Resellers are another great way to give items a second chance.

“I’m also passionate about sharing my love of clothing, accessories, shoes, and even home decor and furniture with others – and educating on how second-hand shopping can reduce the environmental impact,” she said.

As a woman-owned business, Nett is proud of what she has achieved so far and encourages others to try reselling if interested.

“Anyone can get into reselling as a hobby or side hustle, and I encourage you to try it, even if it’s listing unused household items or clothing on Facebook Marketplace. Every time an item can get a second life before it’s thrown in the trash is a win in my book,” she said. “Cyclical fashion is sustainable. Savings are a great way to getting unique items at a great price, and knowing that I can provide extra income for my future doing something I love brings me so much joy.

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