Tips for building a sustainable fashion brand

Tips for building a sustainable fashion brand

“More in tune with the future of the planet”

It’s encouraging to see that people are also becoming more aware of where they buy clothes from. Our recent Twitter and Instagram poll reveals that 80% of respondents are looking to buy more from sustainable brands.

Sharif thinks this new mindset is “championed both by the younger generation who are more in tune with the future of the planet, but also by people who see the benefits of having a capsule wardrobe” .

Companies of all sizes are encouraged to think more about the circular economy, so right from the product development phase, ensuring that the design takes into account what happens to products at the end of their life. This is called the product life cycle.

For more sustainability tips for small businesses, learn about OLIO’s journey as a food-sharing startup and what other businesses can do to reduce their impact on the planet.

“The second-hand revolution”

Christine Timms has owned The Wardrobe, a small, pre-loved clothing agency in Welford on Avon, Warwickshire, for 40 years.

She said: “Every week we welcome new customers who appreciate being part of the ‘second-hand revolution’ – I have certainly seen an increase in the number of customers looking for second-hand clothes and accessories. good quality hand.

“People want to save the planet, and small businesses like mine are leading the way. Opportunity is second nature to us.”

While many businesses are seeing a surge in interest in second-hand items, our recent Twitter and Instagram poll revealed that many people are struggling to find what they’re looking for.

We found that 64% would always prefer to buy new clothes and 60% said they don’t find it easy to buy used clothes.



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