The fashion industry has a well-honed knack for taking affordable items and churning out versions beyond most budgets. From denim jeans, available at Versace for $1660, to Italian brand Golden Goose selling $1560 versions of the no longer humble sneaker, basics have been hijacked by luxury brands.
Now the tank top, also known as the undershirt, was once a symbol of national pride for Chesty Bond and the call of all men for Marlon Brando in the 1951 film. A streetcar named Desire, changes price range faster than a waterfront property. In classic white, Prada’s $1,340 tank top was frequently spotted outside the New York Fashion Week runways, while celebrities Meghan, Duchess of Sussex, Olivia Wilde and Kim Kardashian appeared in low-rise versions. variable prices.
“An item that has undergone a transformation from mere underlayer to a true fashion staple, the tank top should never be underestimated,” says Libby Page, Market Director at the luxury e-tailer Net-a-Porter. “We continue to see an appetite for tank tops and have seen an increase in searches for the style month after month.”
“For spring/summer, the logo tank top from Loewe [$355] was the hit. We sold nearly every unit globally in the first week of going live, and its popularity shows no signs of slowing down: searches for “Loewe tank top” were up 45% in August compared to the previous month , which shows the power of a simple logo.”
Australian designer Josh Goot and celebrity stylist Christine Centenera hopped on the trend this week, launching a capsule collection with model Hailey Bieber for their Wardrobe NYC brand, featuring a $230 ribbed cotton tank top.
At Milan Fashion Week, Fendi creative director Kim Jones showed off tank tops as part of his Y2K-inspired collection, but Australian customers are still looking for double-digit versions.
« The Bower Bird tank top [$39] is in our top 10 on-going items and yes, tank tops in general are on the rise,” says Liz Roberts, general manager of denim brand One Teaspoon. “We are close to cross-checking ours, which we do on a regular basis. White is still the number one seller.
“Our tank tops are still selling well, but we are seeing a seasonal increase in sales with our customers wearing them as part of the utilitarian trend and pairing them with cargo pants, cargo skirts and parachute pants,” said James Glasson , general manager of Glassons department store, where tanks start at $14.99. “White is the best performer, but we sell solidly in all neutral colors.”