The Business of Influencer: Original Fashion Designers Grow

The Business of Influencer: Original Fashion Designers Grow

This is the first in a new series, The Business of Influence, charting the evolution of the fashion designer economy, where there are profits to be made and where the industry is heading next.

Influencers. Creators. Creators of cultural flavors. Even for the most traditional fashion brands, these people have become a major and essential part of marketing strategies. And the choice is vast: 50 million creators worldwide are now monetizing their social networks, according to a 2020 report by venture capital firm Signalfire. More than half a million operate in the fashion, lifestyle and beauty industries, according to social data analytics provider Launchmetrics.

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