The best fashion and beauty brands to support during Latinx and Hispanic Heritage Month

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Each year, from September 15 to October 15, the country comes together to celebrate Latinx and Hispanic Heritage Month, honoring key figures and achievements that impact culture. In addition to applauding the creative contributions of Latinx idols like Rita Moreno, Diego Luna, Eva Mendes, and Ana De Armas, we’re also spotlighting up-and-coming fashion and beauty brands that are also innovating within the community.

This month, J Balvin debuted Heya bilingual wellness app designed for the Latinx community and retailers, including Nordström, Target and Saks Fifth Avenue are among those showcasing established and emerging brands online and in-store.

Here, we’ve rounded up a handful of Latin and Hispanic brands loved by your favorite stars and Hollywood insiders. From the brand of colorful basics Parade (recently worn by cover star Sydney Sweeney) and haircare brand Ceremonia, sustainable fashion brand Thrifts + Threads (seen on Janelle Monae, Hailey Bieber and others) and queer Latina brand JZD ( wearing Jessica Alba, Eva Longoria and Camila Mendes), join us in celebrating and supporting these companies today and every day.

1. Parade


Cami Tellez is the daughter of Colombian immigrants and the founder of Parade — a viral underwear brand known for its pop-color seamless garments for all genders and sizes. The company, which raised $8 million in funding in its first year, has also garnered fans in Euphoriait is Chloe Cherry and Sydney Sweeneywho has modeled for recent Parade campaigns.


Parade 2 Piece Lounge Set


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JZD is a queer Latina lifestyle brand gate by Latinx stars such as Jessica Alba, Eva Longoria and Camila Mendes. Founded by Mexican-American wives Jen and Vero Zeano, the brand recently launched in Target.


JZD Corazon Latin T-shirt


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3. Ceremony


Swedish Latina Babba Rivera launched Ceremonia in 2020 to bring a New Age perspective to hair care for everyone. Award-winning products include Guava Leave-In Conditioner (a deep moisturizing repair cream) and Pequi Curl Activator (a curl-enhancing anti-frizz cream), and the label is at Sephora, Net to wear and other retailers.


Ceremonia Guava Leave-In Conditioner


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4. Thrifts + Threads

Thrifts + Discussions

Worn by Hailey Bieber, Halsey, Keke Palmer and Janelle Monae, Thrifts + Threads was founded by Gabriela Prendes, who works with women from underdeveloped communities to create her brand of fair, ethical and sustainable fashion. The label’s distressed Alaia top and trouser set has been a summer festival staple among the stars.

Thrifts + Threads Alaia Pants and Top


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5. Equihua

Equihua is a “forward-thinking Latinx luxury brand born from folklore and refined artistry,” as founder Brenda Equihua described it. Gate by a range of artists including Bad Bunny, J Balvin and Lil Nas X, Equihua is definitely a must-have for any cool kids in entertainment.

Equiha Pray for Them Funchie


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5. Nopalera


Founded by Sandra Velasquez, Nopalera is a botanical bath and body brand inspired by the beauty and richness of Mexico. The brand is inspired by the nopal cactus, an ancient symbol of Mexican culture and one of the most durable and versatile plants in the world. Hero products include the Soap Noche Clara Cactus and the Citrus bath set; the brand is also available on Nordström.


Nopalera Noche Clara Cactus Soap


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6. Olette

Designed by proud Dominicana Carolyn Compres-Diaz, Olette is committed to sustainability by producing stylish dresses, skirts and tops using organic cotton, organic linen and recycled materials sourced from local suppliers in the Dominican Republic.


Olette Paquita Violeta


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7. The Bare Mark

Unsatisfied with the old style of tape bras, fashion and beauty editor Stephanie Montes created Nue to address the lack of tape options for a variety of skin tones and bust sizes. The company offers four colors, and its convenient outfit calculator gives a step-by-step guide to going without a bra for a range of body shapes.

Nude Medium Boob Tape


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8. Bella Dona

Bella Dona

Co-founded by best friends LaLa Romero and Natalia Durazo, Bella Dona celebrates Los Angeles, Chicano culture, brotherhood and nostalgia through its best-selling apparel, jewelry and homewares. With nearly half a million followers on Instagram and collections available on Nordström and Nike stores, it is clear that the brand is the pride of the culture.

Bella Dona

Bella Doña West Coast Anklet


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9.Beauty Blender

Rea Ann Silva, famous Hollywood makeup artist of Mexican, Portuguese, Spanish and Irish descent, founded Beautyblender (available on Nordström, Sephora, Ultimate and many other retailers) in 2003. The brand is named after its flagship product: a rimless, egg-shaped makeup sponge that helps blend seamlessly into makeup. Today, the miracle tool is an essential kit for celebrity makeup artists and beauty enthusiasts. Stars spotted with Beautyblender include Kris and Kylie Jenner, Katy Perryand Cynthia Erivo.




Founded by Guatemalan designer and footwear industry veteran Jacqueline Velasquez, MCLC is a unisex footwear brand born out of the pandemic. Unique shapes and colorways are the hallmark of the brand, inspiring fans to create entire photoshoots inspired by its on-trend shoes. We love our sneakers, but it’s fun to change them up sometimes. The label is also available online at Wolf & Badger.

Wolf & Badget

11. Viva La Bonita

Founded in 2018 by Mexican-American designer Rachel Gomez, Viva La Bonita is a Latinx streetwear brand designed for fearless women. Fans include Latin Grammy Award-winning artist Chiquis.

Notebook Viva La Bonita Pink


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12. Latinx Shop

Latinx Shop

Creation of Brittany Chavez Latinx Shop in 2016 with the goal of creating an intentional shopping experience centered around talented Latinx creators and makers. In addition to hosting dozens of brands, the platform is also home to Shop Latinx’s in-house label.

Latinx Shop

13. Hija De Tu Madre

Founded by Mexican-American Patty Delgado, Hija De Tu Madre celebrates the beautiful mess that is Latina and Latinx. Every piece of art and every piece of clothing is inspired by the cultural crossroads of the founder. Notable pieces include the “Stop Gentrifying My Culture” T-shirt and Mug “Make Jefa Moves”favored by Eva Longoria.

Hija De Tu Madre Make Jefa Moves Enamel Mug


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14. Dead Blud

Co-founded by Colombiana Camila Romero and Marina Mendes, deadblud is an enduring fashion brand known for its adventurous designs tailored for the Burning Man crowd. Fun fact: Romero was a competitor on HBO MaxStreetwear Fashion Contest Series from The hype.


Deadblud Tiger Hendrix Wetsuit


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