Web3

Metawashing: the latest buzzword taking over the Web3 |  Daily Jing

Metawashing: the latest buzzword taking over the Web3 | Daily Jing

Over the past year, the meteoric rise of NFTs and the metaverse has paved the way for new talent, new perspectives, and new creativity. But the argument about the sustainability of the virtual dimension is – and perhaps – lives on. But with great success comes great responsibility and a high price. According to Digiconomist, …

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Trace Network Labs wants your digital avatars to look and feel "real"

Trace Network Labs wants your digital avatars to look and feel “real”

It’s 2022 and the metaverse is real. Several companies, including Big Tech players, are urging more and more people to duplicate their physical worlds on digital counterparts, with “enhanced” experiences, avatars and offers. But how real is this digital “you”? Lokesh Rao and Sunil Arora noted that avatars – digital representations of users – can …

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Realizing the Metaverse: The Rapid Rise of the IoDF

Realizing the Metaverse: The Rapid Rise of the IoDF

To receive the Vogue Business newsletter, register here. In September 2019, Leanne Elliott-Young and Cat Taylor (also known as Cattytay) took part in a panel on the future of fashion, representing their respective companies: creative hub CommuneEast and digital artist network Digi. -Gxl. It was the duo’s first time meeting, but they shared a frustration …

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With KNXT, Kering discreetly tests the future of luxury, Web3

TFL EXCLUSIVE: Starting in late 2020, Kering – the French group that owns luxury giants like Gucci, Balenciaga, Bottega Veneta and Saint Laurent, among other brands – began hinting at a budding project that would combine fashion and the digital world. KNXT (pronounced “following”) first appeared in a French trademark application in early June 2021, …

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The Fashion Director's Guide to Building a Web3 Team

The Fashion Director’s Guide to Building a Web3 Team

This Web3 report is part of our Advanced Membership package. To enjoy unlimited access to Vogue Business’s The Long View and bi-weekly Market Insights reports and webinars, sign up for Advanced Membership here. Web3 is here. As fashion progresses to the next stage of the internet, marked by decentralized blockchain-based platforms, virtual goods, NFTs, and …

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Gucci Owner Kering Says Crypto 'Isn't a Niche Anymore', Wants to 'Pioneer' Web3

Gucci Owner Kering Says Crypto ‘Isn’t a Niche Anymore’, Wants to ‘Pioneer’ Web3

Already, Kering has learned some key lessons about the NFT space. “The logistics, how to integrate the NFT into our systems, and part of the animation of the community on Discord. Discord is complicated. There’s a lot of testing and learning going on, he says, including how to prevent bots from buying NFTs first. Part …

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