Fashion's Virtual Worlds Will Mix, Says Epic Games' Houghton

Fashion’s Virtual Worlds Will Mix, Says Epic Games’ Houghton

To become a Vogue Business Member and receive the Technology Edit newsletter, Click here. According to Sallyann Houghton of Unreal Engine, the future of e-commerce will be “playing” in branded virtual spaces where consumers can move freely with others. Brands have greater opportunities in open virtual worlds, with all of a brand’s intellectual property, from …

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