Virtual

Pacsun Collaborates with Virtual Influencer Miquela for Back-to-School Ads

Pacsun Collaborates with Virtual Influencer Miquela for Back-to-School Ads

Listen to the article 3 minutes This audio is generated automatically. Please let us know if you have any comments. Diving Brief: Pacsun has teamed up with Miquela, one of CGI’s top influencers, to support its back-to-school and holiday programs this year, according to a statement. The freckled digital character is featured in Pacsun’s social …

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PACSUN PARTNERS WITH FIRST VIRTUAL INFLUENCER, MIQUELA

PACSUN PARTNERS WITH FIRST VIRTUAL INFLUENCER, MIQUELA

LOS ANGELES, August 12, 2022 /PRNewswire/ — Pacsun continues to grow its digital presence by collaborating with the first known virtual influencer, Miquela. As a leader in the metaverse, adding virtual influencers into its campaign initiatives is a natural next step for the retailer. Pacsun aims to further strengthen the bond with its core demographic …

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IP Rights in the Metaverse: A Changing (Virtual) World |  New York Law Review

IP Rights in the Metaverse: A Changing (Virtual) World | New York Law Review

The Metaverse, an immersive virtual experience drawing on the internet and the physical world, has become a leading force in branding and marketing for companies struggling to keep pace in an increasingly globalized economy. . Fashion brands, and especially luxury retail houses, are capitalizing on the popularity of virtual world games among younger generations by …

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Why virtual avatars are about to be the new trendsetters

Why virtual avatars are about to be the new trendsetters

And already, IRL and virtual fashion experiences are merging seamlessly. Last week, Decentraland celebrated its first Metaverse Fashion Week, alongside designers like Giuseppe Zanotti, Elie Saab and Tommy Hilfiger, as well as digital first brands like Auroboros. And just like a real fashion week, street style mattered as much as the runways: virtual avatars were …

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Why virtual avatars are about to be the new trendsetters

Why virtual avatars are about to be the new trendsetters

And already, IRL and virtual fashion experiences are merging seamlessly. Last week, Decentraland celebrated its first Metaverse Fashion Week, alongside designers like Giuseppe Zanotti, Elie Saab and Tommy Hilfiger, as well as digital first brands like Auroboros. And just like a real fashion week, street style mattered as much as the runways: virtual avatars were …

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Fashion's Virtual Worlds Will Mix, Says Epic Games' Houghton

Fashion’s Virtual Worlds Will Mix, Says Epic Games’ Houghton

To become a Vogue Business Member and receive the Technology Edit newsletter, Click here. According to Sallyann Houghton of Unreal Engine, the future of e-commerce will be “playing” in branded virtual spaces where consumers can move freely with others. Brands have greater opportunities in open virtual worlds, with all of a brand’s intellectual property, from …

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Balenciaga designs virtual clothing for Fortnite - RetailDetail EU

Balenciaga designs virtual clothing for Fortnite – RetailDetail EU

Luxury brand Balenciaga goes virtual: popular video game Fortnite will have a Balenciaga store where players can purchase virtual outfits. The clothes will also be on sale in physical stores. Balenciaga for $8 Balenciaga is the first luxury brand in the world to enter into a partnership with epic games, the creator of the popular …

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