This article first appeared in The state of fashion: technologyan in-depth report co-published by BoF and McKinsey & Company. The pioneers of the metaverse have shown that it is interesting for fashion brands to invest in virtual worlds. Certainly, a fully formed metaverse – comprising an interconnected virtual ecosystem that overlaps or provides an alternative …
To become a Vogue Business Member and receive the Technology Edit newsletter, Click here. According to Sallyann Houghton of Unreal Engine, the future of e-commerce will be “playing” in branded virtual spaces where consumers can move freely with others. Brands have greater opportunities in open virtual worlds, with all of a brand’s intellectual property, from …
Fashion’s Virtual Worlds Will Mix, Says Epic Games’ Houghton Read More »
The preferences of virtual real estate audiences also differ significantly. Decentraland and The Sandbox are quite disparate: Decentraland attracts fans of Hypebeast, Dazed Fashion and YSL, according to Geeiq data, while competitor The Sandbox is prominent among those who love Boohoo, Burberry and H&M. Differences in brand affinities are likely due to a combination of …
It’s not just gamers and crypto-dudes buying digital fashion Read More »
To receive the Vogue Business newsletter, register here. Stepping onto the circular stage at Dimension Studio in Wimbledon, South West London, you are greeted by 106 cameras, which can volumetrically scan a person into a 360-degree digital human in seconds. This 3D capture can then be dropped into virtual worlds, from virtual reality to gaming. …
Dimension Studio: How Fashion Gets Into the Metaverse Read More »
To receive the Vogue Business newsletter, register here. The ongoing courtship between luxury brands and the gaming world took another significant step forward this week – Balenciaga became the first luxury brand to partner with Epic Games’ Fortnite. Even those in the fashion industry who don’t play video games will likely be familiar with Fortnite. …
Balenciaga launch on Fortnite: what it means for luxury Read More »
