video game

Fashion's Virtual Worlds Will Mix, Says Epic Games' Houghton

Fashion’s Virtual Worlds Will Mix, Says Epic Games’ Houghton

To become a Vogue Business Member and receive the Technology Edit newsletter, Click here. According to Sallyann Houghton of Unreal Engine, the future of e-commerce will be “playing” in branded virtual spaces where consumers can move freely with others. Brands have greater opportunities in open virtual worlds, with all of a brand’s intellectual property, from …

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It's not just gamers and crypto-dudes buying digital fashion

It’s not just gamers and crypto-dudes buying digital fashion

The preferences of virtual real estate audiences also differ significantly. Decentraland and The Sandbox are quite disparate: Decentraland attracts fans of Hypebeast, Dazed Fashion and YSL, according to Geeiq data, while competitor The Sandbox is prominent among those who love Boohoo, Burberry and H&M. Differences in brand affinities are likely due to a combination of …

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Dimension Studio: How Fashion Gets Into the Metaverse

Dimension Studio: How Fashion Gets Into the Metaverse

To receive the Vogue Business newsletter, register here. Stepping onto the circular stage at Dimension Studio in Wimbledon, South West London, you are greeted by 106 cameras, which can volumetrically scan a person into a 360-degree digital human in seconds. This 3D capture can then be dropped into virtual worlds, from virtual reality to gaming. …

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Balenciaga launch on Fortnite: what it means for luxury

Balenciaga launch on Fortnite: what it means for luxury

To receive the Vogue Business newsletter, register here. The ongoing courtship between luxury brands and the gaming world took another significant step forward this week – Balenciaga became the first luxury brand to partner with Epic Games’ Fortnite. Even those in the fashion industry who don’t play video games will likely be familiar with Fortnite. …

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