Trends: Consumers are turning to hyperlocal cachet for tongue-in-cheek chic

Trends: Consumers are turning to hyperlocal cachet for tongue-in-cheek chic

Consumers are taking over their “local” – whether it’s a delicatessen, restaurant, bar or other business – often associated with high-end jewelry, shoes and accessories as the fashion statement of the day. It’s a post-ironic embrace, not just a bagel but a lifestyle of the Benjaminian aura (an object’s presence in time and space, its …

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