Technology

Heartdub: How Innovative Technology Demonstrates Runway's New Rhythm

Heartdub: How Innovative Technology Demonstrates Runway’s New Rhythm

SEATTLE–(BUSINESS WIRE)–After the delay caused by the two-month Covid-19 lockdown in Shanghai, Shanghai Fashion Week has announced that its AW 2022 showcase will be held online. The first “Shanghai Digital Fashion Week” overturned the traditional stereotype and brought immersive experiences to global audiences. Many designer brands contributed stunning collaborations during this time. One of the …

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Kim Jones designs skins and a vintage car for Dior's game debut

Kim Jones designs skins and a vintage car for Dior’s game debut

To receive the Vogue Business newsletter, register here. Dior, a leading luxury brand in cross-channel digital strategy, is strengthening its presence in the metaverse through a remarkable collaboration with Gran Turismo 7, a racing game now in its seventh edition and one of the oldest franchises in the world. gaming world. The LVMH-owned luxury house …

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Fashion's Virtual Worlds Will Mix, Says Epic Games' Houghton

Fashion’s Virtual Worlds Will Mix, Says Epic Games’ Houghton

To become a Vogue Business Member and receive the Technology Edit newsletter, Click here. According to Sallyann Houghton of Unreal Engine, the future of e-commerce will be “playing” in branded virtual spaces where consumers can move freely with others. Brands have greater opportunities in open virtual worlds, with all of a brand’s intellectual property, from …

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