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Guochao Marketing: past its peak or just started?  |  Daily Jing

Guochao Marketing: past its peak or just started? | Daily Jing

Guochao, national pride, or even China-chic. Different names for the same movement showing greater national confidence in China, especially among young people. And this has had a huge effect on companies and their marketing efforts in China. Many aspects of marketing, from fashion shows and photoshoots to pop-up stores and interactive experiences, now reflect his …

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Harry Styles and Frank Ocean are leading the "Kidult" jewelry trend.  Here's how to get started

Harry Styles and Frank Ocean are leading the “Kidult” jewelry trend. Here’s how to get started

Cindy Ord You hear that, right? The sound of children’s jewelry, of the kind worn by Harry Styles, Frank Ocean and Bad Bunny, is making its way into the mainstream. Over the past year, the trend—necklaces, bracelets, and earrings adorned with the colorful, kitsch insignia of our youth—has steadily made its way among A-listers, B-listers, …

Harry Styles and Frank Ocean are leading the “Kidult” jewelry trend. Here’s how to get started Read More »