Guochao Marketing: past its peak or just started? | Daily Jing
Guochao, national pride, or even China-chic. Different names for the same movement showing greater national confidence in China, especially among young people. And this has had a huge effect on companies and their marketing efforts in China. Many aspects of marketing, from fashion shows and photoshoots to pop-up stores and interactive experiences, now reflect his …
Guochao Marketing: past its peak or just started? | Daily Jing Read More »