social

Style and social class: Love me, don't love me

Style and social class: Love me, don’t love me

Alicia Powell WITH PERMISSION FOR VARSITY The fashion industry is forgetful: what was once considered old-fashioned and unrefined ends up being repackaged as the latest trend. The signifiers of working-class style—forms of excessive consumption once deemed vulgar and indiscriminate—find a new home in the closets of the wealthy. The so-called “chav” uniform derided by characters …

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The Big Business of Multicultural Marketing: Inspirational Initiatives and Social Impact

The Big Business of Multicultural Marketing: Inspirational Initiatives and Social Impact

It should be obvious. To alleviate the health inequities that continue to plague the country, pharmaceutical marketers must invest in multiculturalism and target diverse communities. In the process, not only will they reap financial benefits, but they will also earn kudos for doing the right thing. Win/win scenarios don’t get much cleaner. is it really …

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The most cited fashion brands by social media influencers

The most cited fashion brands by social media influencers

HypeAuditor, provider of an analytics platform for influencer marketing, found that fashion and retail companies most often leverage influencer marketing on Instagram. Of the 10 companies most engaged with influencers on social media, nine are in the fashion and retail sectors, with Target, Amazon and Shein topping the list. Netflix, the only non-fashion brand, came …

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