skeptical

Two garbage men working together on emptying a dustbin for trash removal into a truck. A second trashbin is in the foreground.

We should be decidedly skeptical of Martech’s promises

Martech often looks a lot like fast fashion: cheap, easily replaced, quickly forgotten, and of dubious quality. Martech promises the moon on a stick: every customer behavior carefully converted into a metric and tracked, data quickly analyzed and aggregated into a story, conversions tested and optimized. They tell you that you’ll be able to target, …

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fashion, sustainability

Study: SEA consumers are skeptical of fashion items marketed as sustainable

The majority of Southeast Asian consumers (63%) are highly skeptical of brands that market their fashion products as sustainable. According to a June 2022 survey by Milieu Insight that interviewed 1,000 respondents each from Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, the majority of respondents indicated they would do more research before deciding …

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