Fashion designer JJ Valaya at the recently concluded FDCI India Couture Week in Delhi; his latest collection ‘Alma’ pays great attention to detail with ample choice of crystals, antique patina and gold work, rhinestone-encrusted eyes, embellished face nets and hairline, floral halos and glitter lips that speak loud and clear of trends this wedding season

“Sewing being luxury is sustainable by nature”

When people buy luxury, they don’t buy it for a season but love it for eternity. That’s why Indian fashion designer and designer JJ Valaya doesn’t pay too much attention to trends. “Trends are fleeting. He’s here today, gone tomorrow. But when you do luxury, by its very nature, there has to be a degree …

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