Roblox

How American Eagle uses TikTok, Roblox and Meta Quest for its back-to-school campaign

Marketing in Fashion / By

The last three back-to-school seasons have been like no other, and the same is true for this year. In July, inflation hit a 41-year high of 9.1%. At the same time, layoffs, high gas prices and stock market declines are preparing consumers for a recession. The financial turmoil is causing consumers to rethink their purchases, …

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Tommy Hilfiger's NYFW Show Will Be Simultaneously Digitized On Roblox

Tommy Hilfiger’s NYFW Show Will Be Simultaneously Digitized On Roblox

Balenciaga Fortnite / By

Fashion Week will soon invade the metaverse as well as New York. Tommy Hilfiger plans to perform a physical show while simultaneously recreating the show on Roblox, with all tangible products displayed available for purchase immediately. The upcoming “see now, buy now” showcase marks the brand’s first appearance at NYFW in three years. “This season …

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It's not just gamers and crypto-dudes buying digital fashion

It’s not just gamers and crypto-dudes buying digital fashion

Balenciaga Fortnite / By

The preferences of virtual real estate audiences also differ significantly. Decentraland and The Sandbox are quite disparate: Decentraland attracts fans of Hypebeast, Dazed Fashion and YSL, according to Geeiq data, while competitor The Sandbox is prominent among those who love Boohoo, Burberry and H&M. Differences in brand affinities are likely due to a combination of …

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