Officer

Carhartt names ex-Champion chairman as chief brand officer - TheIndustry.fashion

Carhartt names ex-Champion chairman as chief brand officer – TheIndustry.fashion

Marketing in Fashion / By

American heritage workwear brand Carhartt has named Susan Hennike, who spent 12 years at Hanesbrands where she became President Champion North America, as the company’s new Chief Brand Officer (CBO). Hennike “will lead the strategic development of multi-year brand strategies,” positioning Carhartt for continued growth and profitability. She will oversee a team of nearly 200 …

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ThredUP Appoints Noelle Sandler as Chief Marketing Officer

ThredUP Appoints Noelle Sandler as Chief Marketing Officer

Marketing in Fashion / By

A customer using a ThredUP cleaning bag to modify her wardrobe. Courtesy of ThredUP ThredUP’s new marketing director targets young customers. The first dedicated CMO for five years, Noelle Sadler’s mission is to attract younger generations than the typical consumer of the second-hand site. “The marketing challenges ThredUP will face over the next five years …

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