metaverse

How Companies Benefit from a Proactive Presence in the Metaverse

How Companies Benefit from a Proactive Presence in the Metaverse

As work from home and hybrid work schedules become more prevalent, technology must advance and adapt to our increasingly online lifestyles. With the rise of augmented reality (AR) technology, the Metaverse has become a buzzword synonymous with AI and AR technologies. While the full integration of the Metaverse into our society is still a few …

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Forward-thinking furniture designer harnesses Metaverse mania to build a brand - Furniture Today

Forward-thinking furniture designer harnesses Metaverse mania to build a brand – Furniture Today

Welcome to Take 60, quick one-minute stories about new faces in our industry who could help you tick the needle to future success. Retailers, designers, manufacturers and more – Take 60 has them all covered, so check back each week for a new addition to the mix. Furniture Today spoke with Tina Anthony, co-founder, creative …

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Trace Network Labs wants your digital avatars to look and feel "real"

Trace Network Labs wants your digital avatars to look and feel “real”

It’s 2022 and the metaverse is real. Several companies, including Big Tech players, are urging more and more people to duplicate their physical worlds on digital counterparts, with “enhanced” experiences, avatars and offers. But how real is this digital “you”? Lokesh Rao and Sunil Arora noted that avatars – digital representations of users – can …

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Facebook is working on a system to allow users to scan their clothes into the metaverse

Facebooka.k.a Meta has made a lot of big claims about its plans for the Metaverse, a virtual world where people can meet, play, and work. However, a recent patent filed by the company could introduce one of its plans to Metaverse users. Players of virtual reality games like VRChat already enjoy creating custom avatars, changing …

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rojkind arquitectos enters the metaverse with a surreal video game-like tequila distillery

rojkind arquitectos enters the metaverse with a surreal video game-like tequila distillery

rojkind arquitectos designs a metadistillery in the metaverse For Jose Cuervo Tequila, Rojkind Architectos between the metaverse and presents its first completed metadata project, the Metadistillery. In collaboration with a group of experts and designers specializing in digital experiences, Rojkind Arquitectos designs a three-dimensional online parallel universe in a video game-like scenario. Here, individuals can …

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Realizing the Metaverse: The Rapid Rise of the IoDF

Realizing the Metaverse: The Rapid Rise of the IoDF

To receive the Vogue Business newsletter, register here. In September 2019, Leanne Elliott-Young and Cat Taylor (also known as Cattytay) took part in a panel on the future of fashion, representing their respective companies: creative hub CommuneEast and digital artist network Digi. -Gxl. It was the duo’s first time meeting, but they shared a frustration …

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IP Rights in the Metaverse: A Changing (Virtual) World |  New York Law Review

IP Rights in the Metaverse: A Changing (Virtual) World | New York Law Review

The Metaverse, an immersive virtual experience drawing on the internet and the physical world, has become a leading force in branding and marketing for companies struggling to keep pace in an increasingly globalized economy. . Fashion brands, and especially luxury retail houses, are capitalizing on the popularity of virtual world games among younger generations by …

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As sports enter the metaverse, could brands win big?

As sports enter the metaverse, could brands win big?

The Metaverse is currently the marketing industry’s preferred dream repository, as brands and their agencies continue to hope that it will bring transformational possibilities across industries. For The Drum’s Sports Marketing Deep Dive, Hannah Thompson, Group Media Director at Tug, tells us that the sport is no different: the hopes for major transformation are real …

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