How should brands measure ROI in the metaverse?

How should brands measure ROI in the metaverse?

The pandemic has caused an increase in online gaming, shopping and social media, further blending our digital and physical realities. The gravitation towards online media and content consumption has led many brands to rethink their digital footprint and inspired technologists to innovate in the space. From Balenciaga’s digital fashion line at Fortnite to Samsung’s flagship …

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