Law

IP Rights in the Metaverse: A Changing (Virtual) World |  New York Law Review

IP Rights in the Metaverse: A Changing (Virtual) World | New York Law Review

The Metaverse, an immersive virtual experience drawing on the internet and the physical world, has become a leading force in branding and marketing for companies struggling to keep pace in an increasingly globalized economy. . Fashion brands, and especially luxury retail houses, are capitalizing on the popularity of virtual world games among younger generations by …

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Kering has a ‘full team’ dedicated to exploring metaverse opportunities – The Fashion Law

Kering doubles down on the possibility of the metaverse becoming a reality for consumers. Following Thursday’s release of its 2021 results, Kering CEO François-Henri Pinault revealed that the French luxury group has a “full team dedicated to web3/metaverse, another team at Gucci, and at Balenciaga”, who are working together as a network to focus on …

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Pandemic Advertising: How Brands Used COVID as a Marketing Tool – The Fashion Law

At the start of the pandemic, consumers were bombarded with a hastily constructed new form of advertising. In these “uncertain times”, customers were promised that they could count on their favorite brands for help. Commercials – often featuring dark piano music and/or statements that everyone was “in this together” – were omnipresent. Now that the …

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