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Why Coca-Cola’s in-game flavor ad validates Fortnite as an advertising platform and metaverse

Players will be able to experience the next Coca-Cola flavor inside Fortnite before it hits real-world store shelves. The drink brand’s use of a custom-built Fortnite island to launch the limited edition game-inspired Zero Sugar Byte flavor today is further evidence of Fortnite’s maturation as an advertising platform – and shows Coca-Cola’s belief in Epic …

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