HMs

The weekly close: Shopify invests $100 million and Jane Fonda promotes H&M's Move line

The weekly close: Shopify invests $100 million and Jane Fonda promotes H&M’s Move line

Marketing in Fashion / By

Listen to the article 8 minutes This audio is generated automatically. Please let us know if you have any comments. It’s been another week with a lot more retail news than there is time in the day. Below, we break down some things you may have missed over the week, and what we’re still thinking …

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H&M's sustainability marketing is 'misleading' and 'falsified', lawsuit claims

H&M’s sustainability marketing is ‘misleading’ and ‘falsified’, lawsuit claims

Sustainable Fashion Brands / By

A new lawsuit alleges that H&M calls its products eco-friendly, despite being anything but. The fast fashion brand is being prosecuted for its “misleading” marketing in terms of sustainable development, The law of fashion reports, with plaintiff Chelsea Commodore claiming that H&M used falsified information on the labeling, packaging and marketing materials for hundreds of …

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