Print A New Leaf: Merging Rajasthani Block Printing With Conscious Fashion

Print A New Leaf: Merging Rajasthani Block Printing With Conscious Fashion

The Bagru of Rajasthan is synonymous with the art of block printing, an ancient technique of stamping fabric with hand-carved wooden blocks. While urbanization has taken over most small villages and their traditions, this craft is kept alive by other brands, who hope to reinvent the craft for a modern audience. One such brand aiming …

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