Juuling with the guys behind God’s favorite brand

When Adidas, the world’s second-largest footwear company, tapped niche streetwear brand Praying to revive an old sneaker, no one was more surprised than its founders. “They basically said, ‘Do whatever you want,’” recalls Alex Haddad, one half of the duo behind Praying. “So we just added ‘Praying’ on it, which worked, because that’s kind of …

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