Interview: How Jack Wolfskin CEO Richard Collier is making outdoor clothing fashionable – Retail Gazette

Outdoor clothing has always been about practicality, performance and durability, but in recent years people have opted for parkas and hiking boots for fashion. The outerwear trend has grown dramatically, with outerwear retailers teaming up with luxury fashion houses and influencers to whip up their latest ranges and social campaigns. At the beginning of the …

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