How fashion brands can craft an effective glocalization strategy |  Daily Jing

How fashion brands can craft an effective glocalization strategy | Daily Jing

The Chinese market can be difficult to understand and navigate from a local and global perspective. Cultural sensitivities in brand storytelling, very rapid changes in consumer demands, and difficulties in choosing the right ambassador can all complicate choosing the right marketing strategies. Additionally, the unpredictable and ongoing COVID-19 containment measures in the region are changing …

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