Gap

Kanye West trashes his new Yeezy Gap line by selling clothes in bags on the floor

Kanye West trashes his new Yeezy Gap line by selling clothes in bags on the floor

Kanye West attends the 2020 Vanity Fair Oscar Party in Beverly Hills. (Evan Agostini/Invision/AP) Kanye West is getting hated on social media for his unusual business approach to his Yeezy collab with Gap. In a viral tweet this week, @owen__lang shared a photo of the rapper’s new Yeezy clothes spilled on what look like oversized …

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Kanye West and Yeezy GAP bag

Yeezy Gap apparel displayed in ‘trash bags’ divides fans

The way Yeezy Gap clothing is displayed in stores is causing a stir online, as “trash bags” are used instead of traditional hangers. Kanye West, now known as Ye, has launched a major collaboration with GAP, co-created with designer Balenciaga Demna. While fans are excited about the clothes, some are less thrilled with how they’re …

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The candle maker who wants to bridge the gap between clean ingredients and cult status

The candle maker who wants to bridge the gap between clean ingredients and cult status

When Carol Han Pyle launched Nette in December 2020, she wanted to create a clean-burning, long-lasting, yet still classy candle that could usher in a new standard for the multi-billion dollar global industry. Nette uses a non-toxic blend of coconut and soy wax, and the scents contain essential oils and isolates with no synthetic ingredients …

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Yeezy Gap and Balenciaga have created a mobile game to promote a new clothing line

Yeezy Gap and Balenciaga have created a mobile game to promote a new clothing line

The collision of gaming and fashion continues to manifest itself in unexpected ways: the latest example is an online game to promote a collaboration between Gap, Balenciaga and Ye. The game, which launched alongside Balenciaga’s in-store Yeezy Gap collection and its very expensive T-shirts, is a fairly simple mobile title with a high fashion aesthetic. …

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How to get your hands on the Balenciaga X Yeezy Gap collaboration in the UK

How to get your hands on the Balenciaga X Yeezy Gap collaboration in the UK

If designer x high street powerhouse collabs weren’t already trending, Kanye West – who now calls himself “Ye” – has upped the ante and added a high fashion designer to his Yeezy Gap collection. On Friday, January 7, Ye teased on social media that a third collaborator is about to join the partnership, and it …

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There's a new face of luxury as Balenciaga and Kanye West collaborate for Yeezy Gap

There’s a new face of luxury as Balenciaga and Kanye West collaborate for Yeezy Gap

Gap announces Yeezy Gap Engineered by Balenciaga as “Ye’s commitment to bringing creativity to the … [+] avant-garde and delivering its vision of utilitarian design for all. (Photo by Rich Fury/VF20/Getty Images for Vanity Fair) Getty Images for Vanity Fair The metaverse is abuzz with news that the irrepressible Kanye West and his BFF Demna …

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Balenciaga joins Yeezy Gap in Kanye West's latest collab

Balenciaga joins Yeezy Gap in Kanye West’s latest collab

Both creators have proven themselves to be nimble marketers adept at building social hype. For months West has worn Balenciaga, slipped Balenciaga designs into his performances, been photographed shopping at his boutiques, dressed Kardashian there and even recently dressed actress Julia Fox in the brand for their second rendezvous after providing a room full of …

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Lyst Year in Fashion 2021 report names most hyped YEEZY x Gap collaboration of the year

As 2021 draws to a close, Lyst has officially released its Year in Fashion report, reflecting this year’s hottest trends. With the rollout of the COVID vaccine, the year saw the transition to the so-called “new normal”. While many cling to this new state, it’s hard to deny that COVID is still impacting the fashion …

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