gamers

Newzoo: gamers like brands more than non-gamers

Newzoo: gamers like brands more than non-gamers

According to Newzoo’s latest consumer report, gamers may have more favorable attitudes toward brands than their non-gaming counterparts. The market intelligence firm conducted an online survey earlier this year of more than 75,000 respondents from 36 markets around the world, asking the group about a variety of topics, including how favorably they viewed each of …

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It's not just gamers and crypto-dudes buying digital fashion

It’s not just gamers and crypto-dudes buying digital fashion

The preferences of virtual real estate audiences also differ significantly. Decentraland and The Sandbox are quite disparate: Decentraland attracts fans of Hypebeast, Dazed Fashion and YSL, according to Geeiq data, while competitor The Sandbox is prominent among those who love Boohoo, Burberry and H&M. Differences in brand affinities are likely due to a combination of …

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Why gamers are the cool kids of fashion right now

Why gamers are the cool kids of fashion right now

Fashion brands like Balenciaga, Gucci, The North Face and Christian Louboutin are getting involved. Last year, Balenciaga presented its fall winter 2021 collection through “Afterworld: The Age of Tomorrow,” a game that accompanied a digital track. Set in the year 2031, Afterworld takes its hero through different areas – a shop, a desolate street, a …

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