Kidswear brand Frugi cuts waste with Circular Cotton collaboration – TheIndustry.fashion

Sustainable children’s clothing company Frugi collaborated with the Cotton Lives On recycling program to turn used cotton clothes into treadmills for homeless people. Frugi was founded in 2004 by Kurt and Lucy Jewson after struggling to find suitable sustainable clothing for their young children. Eighteen years later, Frugi is one of the UK’s leading ethical …

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