Atterley's Kelly Byrne and Alexandra Shulman on creating a 'friendlier' fashion marketplace

Atterley’s Kelly Byrne and Alexandra Shulman on creating a ‘friendlier’ fashion marketplace

Despite a booming e-commerce market, the British e-tailer Atterley manages to differentiate itself. It’s thanks to a powerful team that includes co-CEO Kelly Byrne, formerly of Nasty Gal, and trend director Alexandra Shulman, formerly editor-in-chief of British Vogue. Under Byrne and Shulman’s leadership, Atterley has expanded its reach to shoppers who value its “one-marketplace supporting …

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