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This entrepreneur created a clothing and lifestyle brand focused on conscious consumption

As a young company working with Hindustan Unilever, Pooja Monga was needed to galvanize support for the adoption of sustainable products among global stakeholders, policy makers and consumers. Additionally, she conducted rigorous research to understand the lifestyle needs of consumers in both developed and developing countries. During meetings, Pooja would notice lifestyle products like clothes …

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US Soccer focused on key demos in marketing ahead of Men’s World Cup

Christian Pulisic is among the young stars who could connect with younger audiences.Images: getty With the FIFA World Cup in Qatar less than 100 days away, US Soccer is stepping up its promotional efforts. In addition to super-serving its core fans, the governing body is hyper-focused on promoting fandom among two specific demographics: Gen Z …

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