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Influencer measurement is one of the biggest hurdles for beauty, fashion and luxury brands, study finds

Influencer measurement is one of the biggest hurdles for beauty, fashion and luxury brands, study finds

Influencer marketing has become particularly important for beauty, fashion and luxury marketers, and its measurement is a particular challenge, with 40% of marketers surveyed saying they rely on influencers themselves. themselves or on the brand’s partners to assess their performance themselves. “They watch everything” One of the main reasons for this gap is the relatively …

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