Tommy Hilfiger's NYFW Show Will Be Simultaneously Digitized On Roblox

Tommy Hilfiger’s NYFW Show Will Be Simultaneously Digitized On Roblox

Fashion Week will soon invade the metaverse as well as New York. Tommy Hilfiger plans to perform a physical show while simultaneously recreating the show on Roblox, with all tangible products displayed available for purchase immediately. The upcoming “see now, buy now” showcase marks the brand’s first appearance at NYFW in three years. “This season …

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