Digital

browzwear

Browzwear update lets designers replace swatches with digital twins

Browzwear says the latest release, version 2022.1, includes software integrations for faster creation of photorealistic visualizations as well as proven features for greater assurance that 3D fabric representations share the physics of real-life ones. With the certainty that 3D garments are true digital twins of physical items, brands and manufacturers can leverage them at every …

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Patek Philippe creates a digital experience of its watch exhibition

Patek Philippe creates a digital experience of its watch exhibition

Anyone who didn’t travel to Geneva in April to see Patek Philippe’s ‘Rare Handcrafts 2022’ exhibition is in luck. The luxury watch brand recently launched a digital tour that it says allows viewers to see all 59 items “exactly as they would if viewing them in person.” But a version of the virtual tour also …

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Abstract design male tie bow illustration - digital fashion concept

Making high-end digital fashion a more accessible reality | AR Post

Digital fashion is making waves online and in the real world. Using augmented and virtual reality technologies, customers can “wear” digital apparel and accessories just as they would their traditional, tangible counterparts. However, unlike their more traditional counterparts, these digital outfits break the rules and boundaries of the real world, allowing people to have more …

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Trace Network Labs wants your digital avatars to look and feel "real"

Trace Network Labs wants your digital avatars to look and feel “real”

It’s 2022 and the metaverse is real. Several companies, including Big Tech players, are urging more and more people to duplicate their physical worlds on digital counterparts, with “enhanced” experiences, avatars and offers. But how real is this digital “you”? Lokesh Rao and Sunil Arora noted that avatars – digital representations of users – can …

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Burque launches an online marketplace for a variety of all Hijab and modest fashion.  - Digital diary

Burque launches an online marketplace for a variety of all Hijab and modest fashion. – Digital diary

Burque online marketplace, a pioneering fashion and confidence brand for women in the 21st century, offers quality, fashionable, graceful and affordable hijabs and modest fashion. Burque redefines fashion for women who observe modesty with various hijabs. The brand offers a range of premium hijabs through its online store, where people can browse and choose the …

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Public relations agency Digital Voice Ad Tech expands its team by eight people

Public relations agency Digital Voice Ad Tech expands its team by eight people

After recently celebrating its tenth anniversary, B2B ad tech PR agency The Digital Voice has named eight new hires, including a leading fashion industry marketing operations specialist; growing his team to 26 across the UK and Europe. Camealia Xavier-Chihota joins as Marketing Manager, after spending many years in marketing operations for major brands such as …

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Renewcell and ZARA Collaborate to Create Capsule Collection Made from Materials Produced with Circulose(R) - Digital Journal

Renewcell and ZARA Collaborate to Create Capsule Collection Made from Materials Produced with Circulose(R) – Digital Journal

STOCKHOLM, SE/ACCESSWIRE/August 4, 2022/ Re:NewCell AB (publ) (FRA:6QP) (STO:RENEW) Zara, the global fashion brand part of the Inditex Group, is teaming up with Renewcell for a capsule collection in Circulose®, a branded material produced from 100% recycled textiles. Circulose®, developed by Renewcell, is a biodegradable raw material used to produce fashion textile fibers such as …

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Meta gets into digital designer fashion with Balenciaga, Prada and Thom Browne

Meta gets into digital designer fashion with Balenciaga, Prada and Thom Browne

Mark Zuckerberg and Eva Chen announced the launch of Meta’s first digital fashion store on Instagram. Image: Mark Zuckerberg/Instagram OGiant eb Meta is taking a big step into the fashion world after unveiling details of its first digital clothing store. And the firm does not do things by halves for the launch of this …

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