demna gvasalia

There's a new face of luxury as Balenciaga and Kanye West collaborate for Yeezy Gap

There’s a new face of luxury as Balenciaga and Kanye West collaborate for Yeezy Gap

Gap announces Yeezy Gap Engineered by Balenciaga as “Ye’s commitment to bringing creativity to the … [+] avant-garde and delivering its vision of utilitarian design for all. (Photo by Rich Fury/VF20/Getty Images for Vanity Fair) Getty Images for Vanity Fair The metaverse is abuzz with news that the irrepressible Kanye West and his BFF Demna …

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Balenciaga joins Yeezy Gap in Kanye West's latest collab

Balenciaga joins Yeezy Gap in Kanye West’s latest collab

Both creators have proven themselves to be nimble marketers adept at building social hype. For months West has worn Balenciaga, slipped Balenciaga designs into his performances, been photographed shopping at his boutiques, dressed Kardashian there and even recently dressed actress Julia Fox in the brand for their second rendezvous after providing a room full of …

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Spanish luxury fashion house Balenciaga blurs real with Unreal in cross-platform game ‘Fortnite’

Spanish luxury fashion house Balenciaga blurs reality with Unreal in cross-platform game ‘Fortnite’

It may have been more than 50 years since Cristóbal Balenciaga held the needle that stitched together landmark designs, but the same spirit of innovation and creative leadership lives on at the brand that bears his name, with director creative Demna Gvasalia at the helm. In 2021, the Spanish luxury fashion house Balenciaga has a …

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Dimension Studio: How Fashion Gets Into the Metaverse

Dimension Studio: How Fashion Gets Into the Metaverse

To receive the Vogue Business newsletter, register here. Stepping onto the circular stage at Dimension Studio in Wimbledon, South West London, you are greeted by 106 cameras, which can volumetrically scan a person into a 360-degree digital human in seconds. This 3D capture can then be dropped into virtual worlds, from virtual reality to gaming. …

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