crackdown

New Balance

The big greenwashing crackdown is coming for fast fashion

Finally, fast fashion companies are coming under scrutiny for “greenwashing,” the practice of using misleading marketing claims to convince consumers that a product is sustainable or environmentally friendly. In the UK, sustainability claims made by big brands such as Boohoo and Asos are investigation by the Competition and Markets Authority (CMA), the country’s competition regulatory …

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How brands should navigate the fashion greenwashing crackdown

How brands should navigate the fashion greenwashing crackdown

Major brands have stepped up sustainable marketing in an effort to capitalize on demand for ethical and climate-friendly fashion. Now, regulators and consumers are putting those claims to the test. The UK competition watchdog last week launched an investigation into sustainability claims made by fast fashion brands Boohoo, Asos and George, the clothing brand of …

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