Brands

Reebok owner Authentic Brands signs $254 million deal with fashion brand Ted Baker

Reebok owner Authentic Brands signs $254 million deal with fashion brand Ted Baker

Marketing in Fashion / By

A branch of Ted Baker stands on Regent Street in London, England. JackTaylor | Getty Images News | Getty Images Authentic Brands Group, the retail conglomerate that owns brands such as Reebok, Forever 21 and Juicy Couture, made an agreement to buy British fashion chain Ted Baker for around 211 million pounds, or $254 million. …

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Exclusive: Famous designer Kunal Rawal talks about his brand's 15th anniversary, the evolution of menswear and more

Exclusive: Famous designer Kunal Rawal talks about his brand’s 15th anniversary, the evolution of menswear and more

Sense Designer / By

There’s nothing wrong with saying that Bollywood style is incomplete without the groom in a Kunal Rawal number. The ace designer specializes in menswear and has set a bar for men of different ethnicities and body types with his chic style and designer aesthetic. A genderless fashion advocate, Kunal Rawal has spent 15 years in …

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There's a secret way to tag two of the brands Kate Middleton has repeatedly worn on sale

There’s a secret way to tag two of the brands Kate Middleton has repeatedly worn on sale

chic fashion / By

Who doesn’t want to look like a future queen? Luckily for us, Kate Middleton is equally stylish when she dresses up or down, and her timeless style is easily replicated with the right products and brands. The Duchess of Cambridge was seen wearing Superga sneakers for nearly a decade now and sometimes completes her look …

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Consumer Shoe Mobile Online Shopping

Majority of second-hand shoppers buy mid-priced brands, according to Recurate’s first resale report

Sustainable Fashion Brands / By

Circular fashion re-commerce and technology company Recurate has released its first resale report – and key insight shows that 74% of people across all major markets, ages, genders and socio-economic statuses are reselling in-store. Among those who took part in the survey, mid-priced brands – which include companies like Lululemon, Nike, Levi’s and J.Crew – …

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Shoppers can buy L'Oreal gift sets directly from TikTok creators. Image courtesy of L'Oreal UK

How Brands Build New Customer Relationships – Internet Retailing

Marketing in Fashion / By

The relationship brands have with their customers grows as customers increase their expectations of the companies they buy from. Just as shoppers are now using digital commerce to buy directly from brands, they can also use digital channels to let brands know what they’re thinking. UK discount retailer The Works made it clear earlier this …

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Alisha Malik, president for marketing, Metro

“Metro Brands is on track to open approximately 200 stores this fiscal year”

Marketing in Fashion / By

NEW DELHI : Local retailer Metro Brands Ltd, which owns the Metro, Walkway and Mochi brands and sells overseas brands such as Crocs, Fitflop and Skechers in India, plans to open 200 new stores in FY23. interview, Alisha Malik, Metro’s president of e-commerce and marketing, talked about lessons learned from foreign brands, the sustainable growth …

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How fashion brands can craft an effective glocalization strategy | Daily Jing

How fashion brands can craft an effective glocalization strategy | Daily Jing

Marketing in Fashion / By

The Chinese market can be difficult to understand and navigate from a local and global perspective. Cultural sensitivities in brand storytelling, very rapid changes in consumer demands, and difficulties in choosing the right ambassador can all complicate choosing the right marketing strategies. Additionally, the unpredictable and ongoing COVID-19 containment measures in the region are changing …

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