A business plan is usually made up of numbers, big data, and very little heart. A Forrester report showed that 56% of brands’ strategy is informed, almost entirely, by big data. Additionally, companies claim that they are unable to collect customer feedback and ultimately invest very little in understanding their customers’ needs. However, according to …
“We now live in a world where if you can make anyone smile, it’s gold dust.” Irish artist Audrey Hamilton has had quite the year, with her works more successful than ever, she has branched out into the world of fashion, bringing with her collaboration with her own work. Not to mention that she’s expecting …
As a stylist, David Casavant has been shaping the image of some of pop culture’s most influential protagonists for over a decade, and it all started with Kanye West…which he is now suing for over $400,000. “As co-workers, we get along very well. It’s hard to find such creative and enthusiastic people, because mediocrity is …
David Casavant sells Rihanna, Kanye and Raf Simons’ old clothes Read More »
What is Fashion Week if not the epitome of influencer marketing? Such is the appeal of the personalities who design the looks we love, and those who have the wardrobe in their DNA. It’s a demarcated VIP scene, so all the praise goes to digital technology that brings big fashion to the small screen (smartphones) …
Influencers are perfecting the art of online conversion Read More »
It might be the inevitable brain fog that comes with watching fashion shows for weeks on end, or just a symptom of subliminal advertising, but lately I’ve seen Balenciaga everywhere I turn. Last week was while they were sitting in the cinema watching Robert Pattinson and Zöe Kravitz put their millennial twist on the Batman …
The future of the industry is hidden on a Web3 blockchain. But how did we get here? And are we better off for that? The Y2K revival gave us a chance to reflect on the techno-utopianism of the late 90s and early 2000s. J.Lo predicted the surveillance state, Britney Spears wanted us to “send her …
How fashion got swallowed up by the metaverse in 2021 Read More »
