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Advertising and Regulation of CBD Products - Advertising, Marketing, and Branding - United States

Advertising and Regulation of CBD Products – Advertising, Marketing, and Branding – United States

To print this article, all you need to do is be registered or log in to Mondaq.com. If you’ve been to a spa, beauty supply store, or health food store in the past four years, chances are you’ve seen, if not purchased, a product containing cannabidiol (CBD). . The 2018 passage of the Farm Bill …

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Beep beep!  Lyft has an advertising network;  Nielsen alternatives take over sharing |  Ad Exchange

Beep beep! Lyft has an advertising network; Nielsen alternatives take over sharing | Ad Exchange

Here’s today’s roundup of AdExchanger.com news… Want it by email? Register here. Lyft stop The latest nonadvertising company to launch an ad business comes as no surprise. Ridesharing app Lyft introduced Lyft Media, which will be led by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on …

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Illustration of a person looking at a digital version of themself on a computer screen.

Why Coca-Cola’s in-game flavor ad validates Fortnite as an advertising platform and metaverse

Players will be able to experience the next Coca-Cola flavor inside Fortnite before it hits real-world store shelves. The drink brand’s use of a custom-built Fortnite island to launch the limited edition game-inspired Zero Sugar Byte flavor today is further evidence of Fortnite’s maturation as an advertising platform – and shows Coca-Cola’s belief in Epic …

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