Ryderwear launches range of eco-friendly workout apparel and loyalty program

Ryderwear launches range of eco-friendly workout apparel and loyalty program

Adelaide, Australia, Aug. 05, 2022 (GLOBE NEWSWIRE) — Ryderwear has launched two new eco-friendly collections, following months of collaboration with stakeholders and dialogue with its community. Founded in 2009, Ryderwear has grown into an international brand known for its range of workout and activewear, including leggings, hoodies and weightlifting shoes.

Since its launch in the US and Canada, Ryderwear has built a community of ardent and loyal followers – and it is exactly this foundation that the company has relied on when designing the eco-friendly range. RESET environment and Karina X.

“Our community is really what drives our strategy, they have been fantastic in providing constant feedback on designs, products they like and dislike, and more recently driving our eco-friendly collections forward” , notes CEO David Lukic.

In collaboration with Karina Elle, the Karina X range was recently launched worldwide with all women’s sports bras, leggings and gym shorts made from 71% recycled polyester and 29% elastane. All packaging, mobile beacons and labels have also been made environmentally friendly.

Additionally, the RESET collection launched soon after incorporates the same eco-friendly fused material across all pieces in the range.

Both collections have been consciously designed with functionality and longevity in mind, aiming to create durable staple pieces that won’t fade or fade, while incorporating vibrant colors that go beyond black. , traditional white and gray.

The Ryderwear training range

No matter where you are on your fitness journey, Ryderwear aims to bridge the gap between workout clothes for men and women that look amazing, and those that are functional and flattering. Whether it’s keeping cool during your toughest workout routines, staying away from chafing and looking like your best version, Ryderwear’s range of men’s and women’s workout clothes are made to seduce you.

Think Ryderwear’s iconic Kai Greene D-Mak weightlifting shoes. Designed specifically for major movements like the squat and deadlift, they feature a flat sole with latex heel cushioning to keep you as close to the ground as possible for better form and stability.

Another bestseller was the range of “scrunch bum” leggings and shorts to lift and enhance the buttocks. With lightweight fabric offering freedom of movement for all types of lifts, plus stretch detailing on the buttocks to accentuate your curves, this range has long been a bestseller.

Outlet Reloaded + Loyalty Program

From the back of a garage to a global enterprise, Ryderwear has become synonymous with being a brand made by lifters for lifters. Over the past decade, he has created an inclusive and diverse global community. And it’s exactly this community that Ryderwear is looking to reward with its new loyalty program and expanded outlet offerings – giving their community deeper discounts on fan favourites.

Ryderwear’s loyalty program, BeneFITs, allows you to earn Flexcoins, with every dollar spent giving you 1 Flexcoin. BeneFITs members also receive rewards for special occasions such as your birthday and anniversaries of your first purchase, as well as rewards with additional Flexcoins by participating in the Ryderwear community.

There are also a number of other benefits available year-round, so live your best life with Ryderwear.


        

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