Romanian No44 aims to reduce textile waste by transforming old jeans

Romanian company No44 has announced a new project that transforms pre-loved jeans into new jeans, helping to “close the loop” on cotton sustainability. The company is offering 20% ​​off a brand new pair of No44 jeans and rewards points through its loyalty program, which can be used for a future purchase to customers who send in their used jeans.

Working with ISKO denim, through its R-TWO program, old clothes will be turned into new jeans constructed from a mix of post-consumer and post-industrial waste, according to a press release from No44.

Romanian company No44 has announced a new project that transforms pre-loved jeans into new jeans, helping to “close the loop” on cotton sustainability. The company is offering 20% ​​off a brand new pair of No44 jeans and rewards points through its loyalty program, which can be used for a future purchase to customers who send in their used jeans.

“We make sure that the No44 jeans will accompany you for years. Our jeans are made to be worn often. When we launched No44, extending the life of a garment was the first step we took towards sustainability. Sustainability is the future, and we are ready to take the lead and commit to meaningful change,” said Claudiu Ciubotaru, marketing manager of No44.

No44 aims to connect with consumers in a new way, creating more value for existing products. The core of this project is people’s commitment to giving their beloved jeans a second life. Anyone can be part of the project and get involved by sending in their used jeans (any brand, style, fit or color), the statement added.

No44’s new project, Rethinking Denim, follows in the footsteps of fashion brands trying to keep their products out of landfills. The brand focuses on using recycled fabrics and sustainable production processes to produce quality products that last more than one season.

Fibre2Fashion News Office (NB)


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