rojkind arquitectos enters the metaverse with a surreal video game-like tequila distillery

rojkind arquitectos enters the metaverse with a surreal video game-like tequila distillery

rojkind arquitectos designs a metadistillery in the metaverse

For Jose Cuervo Tequila, Rojkind Architectos between the metaverse and presents its first completed metadata project, the Metadistillery. In collaboration with a group of experts and designers specializing in digital experiences, Rojkind Arquitectos designs a three-dimensional online parallel universe in a video game-like scenario. Here, individuals can adapt an alternative identity to enjoy a multitude of activities that go beyond simple tequila tasting in a typical setting. distillery. The natural interior architecture of the José Cuervo metadistillery, fused with futuristic virtual elements, and the vast structural form are inspired by the roots of the agave tree, which symbolizes both tequila and the importance of Mexican traditions and cultures. When observed, the plant core evokes feelings of protection and nurturing, reflected in the architects’ aspiration to use the power of the metaverse to create a structural center around which individuals can forge stronger bonds in distinct play. . virtual reality the environment, fostering an inclusive community in the new social context.


the vast structure of the distillery is inspired by the agave

all images courtesy of Rojkind Arquitectos

surreal video game-like storyline fosters social connections

By exploring the vast potential that design represents in digital environments, its presence in the imagination of millions of people and its instant accessibility through electronic devices, Rojkind Arquitectos reflects on a more active participation of architecture and design in virtual environments, especially as new digital scenarios, like the metaverse, emerge. Having long played with design approaches to intangible realities, with the José Cuervo Metadistillery project, the architects respond to the function of objects in relation to human needs in specific contexts, while creating unique intangible experiences through objects and nature. The Mexico-based company The metaverse Metadistillery system building approach begins by challenging the traditional architecture and design methods used to design physical spaces. Designers extend the disciplinary boundaries of design to digital spaces, creating unique new experiences and making sense of architecture in a virtual context.

“A building has meaning because of its program, its physical position and its construction technology; but, for the person, what is unforgettable is the view, an effect of light, or the experience of the visit’, notes Rojkind Arquitectos. Inside the Metadistillery, the architects are creating a futuristic and somewhat surreal distillery, dividing the space into different platforms and floating areas, each programmed with a different activity. They build an unforgettable, vibrant and interactive experience where users can acquire an alternate identity to enjoy the unique new social context. Upon entering, visitors are greeted by a curious display of tequila bottles surrounding a ring of fire. Elsewhere is a garden of blue agave fields with a light center, an overhead pool for playing volleyball while floating through the air, and a barrel maze for testing guests’ visuospatial skills. A long filtering glass portal winds through the entire structure, leading to a bar to enhance social interactions.

floating platforms in the surreal metaverse tequila distillery by arquitectos de rojkind promote virtual social bonding
Rojkind Arquitectos builds a dynamic and interactive social experience where users can adopt an alternative identity

floating platforms in the surreal metaverse tequila distillery by arquitectos de rojkind promote virtual social bonding
a long glass filter portal winds through the entire structure, leading to a bar

José Cuervo Metadistillery
like in a video game, visitors can enjoy a game of volleyball in a floating pool

José Cuervo Metadistillery
the project uses the power of the metaverse in an environment where individuals can forge stronger bonds

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