Experiential storefronts and advertising campaigns are increasingly popular, whether in real life or in virtual spaces. One of the latest is Samsung Superstar Galaxy, an experimental collaboration starring Charli XCX inside Roblox. It’s out today, so you can live out your pop star dreams.
Superstar Galaxy asks players to do virtual pop star stuff in an intergalactic setting with an in-game version of the Samsung Galaxy Z Flip3 phone. Pop Star tasks include creating your pop star character, building and performing on your own stages, and playing mini games. The virtual phone will act as a hub where you will get missions from Charli XCX.
Charli XCX will perform a virtual concert on June 17, and players will have the chance to join her on stage.
We’ve been seeing in-game collaborations regularly for quite some time. Fortnite has worked with Balenciaga to bring branded apparel into the game. Roblox also collaborated with Gucci on a “multimedia experience” called Gucci Garden.
Roblox has a long history of crossover with other brands. Sega’s Sonic The Hedgehog will appear in the game at some point in the future – the release date is currently unknown. There was also this Chipotle collaboration where you could build a virtual burrito in Roblox.
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