Renewcell and ZARA collaborate - GuruFocus.com

Renewcell and ZARA collaborate – GuruFocus.com

STOCKHOLM, SE/ACCESSWIRE/August 4, 2022/ Re:NewCell AB (published) (EN:6QP, Financial) (STO: RENEW, Financial)

Zara, the global fashion brand part of the Inditex Group, is teaming up with Renewcell for a capsule collection in Circulose®, a branded material produced from 100% recycled textiles.

Circulose®, developed by Renewcell, is a biodegradable raw material used to produce fashion textile fibers such as viscose and lyocell. Fibers produced with Circulose® help brands limit the use of virgin textile fibers, reducing the climate and environmental impact caused by the production of raw materials and waste.

“Zara is one of the biggest fashion brands in the world, which is a testament to its power to influence real change within the industry. Collaborations with such global brands bring our vision to change fashion to life. at scale, and our rapid growth would not be possible without partners like Zara joining in this shift. We are thrilled to reveal this collection made with Circulose® as the final step in our ongoing collaboration.” said Patrik Lundström, CEO of Renewcell.

Soon to be operational on a commercial scale at their new factory in Sundsvall, Sweden, Renewcell’s 100% recycled textile-to-textile material Circulose® continues to save landfill waste by creating value through circular supply chains with brands around the world, now with Zara.

For Zara, this collaboration is part of Inditex’s Sustainability Innovation Hub, an open innovation platform. The aim is to work alongside start-ups, academic institutions and technology centers to promote and develop initiatives developing new materials, technologies and processes that reduce the environmental footprint of fashion and help move towards a more sustainable production.

The collection made with Circulose® is available from August 4 on www.zara.com.

About Circulose® – changing fashion from the inside out

Circulose® is a brand new material produced from 100% textile waste. Renewcell customers use Circulose® as a raw material to produce biodegradable textile fibers for fashion like viscose and lyocell. By replacing virgin textile fibers with fibers produced from Circulose®, fashion brands can significantly reduce the environmental impact caused by raw material production and fashion waste. More information about Circulose® can be found at www.circulo.se

About Zara

Zara is part of Inditex, a global fashion retail group. Founded in Spain in 1975, its collections are currently sold through an integrated store platform and online in over 200 markets. Nurturing a very intimate relationship with its customers, Zara’s designers instinctively respond to their needs with avant-garde products for everyone through an integrated and sustainable business model that puts the customer at the center.

With a business model focused on innovative sustainability and customer service, Zara and Inditex are committed to achieving climate neutrality by 2040.

Contact

Nora Eslander
Communications Manager
[email protected]
+46 768 766 405

About Renewcell

Founded by innovators at Stockholm’s KTH Royal Institute of Technology in 2012, Re:NewCell AB (publ) (“Renewcell”) is a Swedish-based multi-award winning sustainable technology company. The company’s vision is to make fashion circular.

Thanks to its patented process, Renewcell is able to recycle cellulosic textile waste, such as cotton clothing, by transforming it into a new virgin material called Circulose®. Drapers Magazine recognized Circulose® at its 2022 Sustainable Fashion Awards. Fast Company named Renewcell one of the World’s Most Innovative Companies of 2021. Circulose® was also on TIME magazine’s 2020 Top 100 Inventions list.

Renewcell is a publicly traded company whose shares trade on the Nasdaq First North Premier Growth Market under the ticker symbol RENEW and ISIN code SE0014960431. FNCA Sweden AB is Renewcell’s certified advisor, +46(0)8-528 00 399, [email protected].

Image attachments

ZARA x Circulose® – Rib knit tunic and rib knit pants
ZARA x Circulose® – Long dress with cutouts

Attachments

Renewcell and ZARA collaborate to create a collection of capsules made from materials made with Circulose®

THE SOURCE: Re:NewCell AB (published)

See the source version on accesswire.com:
https://www.accesswire.com/710835/Renewcell-and-ZARA-Collaborate-to-Create-a-Capsule-Collection-Made-from-Material-Produced-with-CirculoseR

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