Plus-size retailer Yours Clothing has expanded its marketing mandate and appointed Manchester agency Bring Digital to provide SEO channel strategies.
The agency was appointed to manage the brand’s digital growth strategy in August and, with the increased mandate, will provide SEO channel strategy across the retailer’s e-commerce platforms. He will provide strategies for three of the retailer’s fashion brands, including Yours Clothing, Bad Rhino and Long Tall Sally.
Bring Digital also announced plans to hire 12 additional e-commerce specialists by the end of 2021, in addition to the 10 recent new hires to support its customer base.
Alex Green, Head of Digital at Yours Clothing, said, “The team at Bring Digital has been central to our growth through paid search and affiliates over the past year. Deliver a significant increase in revenue and ROAS across all of our brands – Yours, Long Tall Sally and BadRhino.
“We have now made the decision to challenge Bring Digital to drive our organic growth strategy across the UK and our international markets. Their established SEO team is highly regarded in the e-commerce industry, and their approach complements our internal strategy and internal team.
Justin Young, CEO of Bring Digital, added, “Over the past 12 months, we’ve seen amazing growth in the e-commerce space, and we’re excited to strengthen our partnership with the team at Yours Clothing.”