Balenciaga broke the internet a bit by revealing its collaborative episode of The simpsons during Paris Fashion Week in an act of ultimate MerchTainment. Just a week later, you can already own a piece of the action yourself with the luxury house’s collaborative Simpsons line.
Now technically the The Simpsons was part of Balenciaga’s Summer 2022 collection and these special clothes and accessories are from Spring 2022.
It’s no longer that the seasons really matter: the The Simpsons collaboration is already available on Balenciaga’s website and will soon be available in its global stores.
They’re Balenciaga items through and through — giant $650 t-shirt: check, small $875 backpack: check — but they’re not terribly exciting in terms of design. To put it bluntly, it makes me want to say “Boo-urns”.
And I’m not the only one asking for more. On @highsnobietystyle’s recent post, the comments range from “H&M is that you?” to “Actually uncreative and boring.” Not much love here!
As the Fortnite PlayStation line and items, it’s all about the graphics: everything is printed with the same image of the Simpsons family and a spray-painted logo, whether it’s a giant jacket or a silk scarf.
Don’t get me wrong, the novelty of seeing Marge, Homer and the kids decked out in some of Gvasalia’s Balenciaga designs does exist, but it’s a trick that only works so well the first few times.
Plus, I can’t help but have flashbacks to those streetwear crossovers of knockoff cartoon characters that were popping up on social media a decade ago. I still can’t fathom the fact that Matt Groening drew Bart wearing Balenciaga square-toed wellies.
Considering the cute NASA x Balenciaga collection, which featured a wild astronaut jacket and futuristic silver accessories, I know Balenciaga can do pretty things with their collabs.
Why not offer some simpsonsmore adventurous versions of Balenciaga? Or even designs that focus on a single actor? No muumuu? Not even shorts to eat?
Alright, Balenciaga x The Simpsons wasn’t meant to be a deep dive into anime series lore or anything, but, still, it all feels very commercial to me.
It’s not the “worst crossover ever,” in the words of Comic Book Guy, but I’d like to see Balenciaga’s collaborations grow a bit more.
Maybe one day, though, we’ll finally see one of Balenciaga’s collaborations come closer to the level of its couture.